Business is Business and Technology is Technology

Software is eating world!

Technology is your business.

All businesses will be software businesses.

Does that make any sense to you? 

Technology is supposed to make our lives easier and our business processes more efficient. Yet more often than not, at least for some, technology seems to be more of the problem than the actual solution.

Part of the problem is educational.

We call that the "you don't know what you don't know" challenge. 

Part of the problem, even when you do know, is "you can't get there from here" or perhaps "we thought we did everything right and yet it still doesn't work".

Part of the larger problem with technology is the constantly shifting frameworks in which business has to operate: political, economic, legislative and social. What was crucial and critical yesterday might not be as important as what suddenly came onto the radar today or what's about to hit the fan tomorrow. 

This book was written to help you, the business owner, make sense of the role IT should play in an organization of 5 to 50 people. If this is not you then stop reading right now. Yes, I'll be that blunt and I'm not here to waste anyone's time. If this does describe you, however, then yes, please, keep reading, as it is my promise that what I'm about to share will be more than worth your while by helping you stabilize and maintain your business, which then gives you a proper foundation for true business growth. 

If you presently have less than 5 people in your organization, absorbing what this book offers in advance, if you really plan to grow your business, will not hurt.

If you have more than 50 people in your organization, this is the point at which you consider bringing IT services in-house. Once you do that, it might be much harder to apply what is offered here due to the "you can't teach and old dog new tricks" rule. Yes, that's a little brutal, I know, however, mostly accurate based on our research.

If you read this book with an in-house IT team and want to practice what we offer, you might get a lot of resistance to the change process. If not, that's wonderful, and you are to be congratulated on your hiring practices!

So, what do I have to offer? 

I've created a technology roadmap for what it takes to consistently create IT success stories and we call it the iUSB formula. 

Think of it as Maslow's Hierarchy of Needs applied to IT in business. 

  1. Infrastructure
  2. Utility
  3. Security
  4. Business Continuance 
With Maslow's work, what you presently focus on is based on what you have already mastered thus far in life. As you "move up" - so to speak - your focus shifts accordingly. 
Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review.[2] Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms "physiological", "safety", "belonging and love", "esteem", "self-actualization", and "self-transcendence" to describe the pattern that human motivations generally move through. The goal of Maslow's Theory is to attain the sixth level or stage: self actualization needs.
In other words: a practical view of life is to focus on mastery of the lower levels of existence first before climbing the ladder to the deeper things in life that provide one with a sense of real meaning or purpose.

What if we applied a similar pattern to the IT needs of an organization?

Without proper Infrastructure, Utility is simply not going to be possible. Without basic Utility, Security won't be attainable, and without proper Security protocols in place, Business Continuity will be nothing more than a pipe dream. 


The basic plumbing of technology. The "roads and bridges" that tie things together. These are the simple things like cabling, closets, HVAC, electrical etc. 


Still at a basic level but now we include active devices. Routers, firewalls, printers, fax machines, phones, servers, computers, mobile devices. Not just the devices themselves but the ability to use them effectively. Can you print when you need to? Does email flow in and out smoothly. 


Now that everything is working can we ensure that everyone who needs access gets access and that everyone who should not is properly held at bay?

Business Continuity  

What happens when the unexpected hits? You might have backups, but do you have true recoverability? How long from losing everything to being fully back up and operational? Can your business model survive that gap? 

Lots to think about, and perhaps more than a little scary, but we plan to take you step by step through what needs to be done, along with providing the tools to ensure that it is done. Yes, we have a lot of nuts-and-bolts stuff to discuss with the IT providers, but that is not what this book contains, however. What it does contain is the business owner's overview of the process, along with the relative importance of each item so you, the business owner, can talk the talk with your chosen IT people and know that you can get confirmation that your business IT needs are being properly met.

Let's get started!